In 2009 M.J. Bale founder, Matt Jensen, (the `M.J` in M.J. Bale) had an idea to create a totally unique Australian menswear brand that revolved around quality: quality of product and quality of in-store experience. The functionality of the garments had to be just right so that the customer would be just as stylish and comfortable both here and travelling overseas, whether wearing business or casual attire, right up through to formal events and tuxedos. Most importantly, Matt wanted a closeness of supply chain between the Australian woolgrower, Italian weavers, Japanese tailors and the ultimate product the customer was wearing. Choosing tenets like authenticity, integrity, provenance and character as brand pillars, Matt launched the brand in September 2009 with a collection that would evolve over the next few years to become a total wardrobe collection. Today M.J. Bale offers its customer everything from the modern man needs to look his best in any given situation or dress code. M.J. Bale has four sub-labels – Blue Label, Classics, Collection and Custom – that traverse the good/better/best/sublime quality v price spectrum.